L’ASA, autorità di controllo sulla pubblicità nel Regno Unito, ha bocciato una campagna via Twitter di Nike nella quale due calciatori avevano tweetato messaggi contenenti link a video promozionali Nike.

Dalla sentenza dell’ASA: “We noted the Code did not just require ads to be identifiable as marketing communications but that they must be obviously identifiable as such […] We considered there was nothing obvious in the tweets to indicate they were Nike marketing communications. In the absence of such an indication, for example #ad, we considered the tweets were not obviously identifiable as Nike marketing communications and therefore concluded they breached the Code.”

Secondo la BBC, è il primo caso del genere.